Cut Your Clay Enrichment Costs 80-99%

Clay charges 2-8 credits per LinkedIn lookup. Anysite charges 1 credit per full record — profile, company, email, all at once. At $49/month, you get the same data your Clay table pulls, without the per-field billing.

1 credit = 1 full record No charges for failed lookups Connects via Clay HTTP API column 7-day free trial, no credit card

The Math

Clay LinkedIn profile: 2 credits. Company data: 2 credits. Email finder: 3 credits. That's 7 credits for one enriched lead.

Clay Growth ($495/mo, 6,000 credits): 7-credit waterfall = 857 fully enriched leads per month.

Anysite Starter ($49/mo, 15,000 credits): 1 credit per record. How far that goes depends on which endpoints you use — see the breakdown in the pricing section.

Clay PAYG top-up: ~$0.08/credit. Anysite PAYG: $0.0029/credit.

One Anysite credit returns the full record — LinkedIn profile, company details, email, social handles — in a single API call.

6,000 Clay Credits Are Not 6,000 Leads

Clay's credit model charges per data point, not per lead. A LinkedIn profile lookup costs 2 credits. Adding company data costs 2 more. Email finder adds 3. A phone number adds another. By the time you've run a full enrichment waterfall on one prospect, you've spent 7-12 credits.

This is not a bug. It's the architecture. Clay's waterfall enrichment feature — which tries multiple providers in sequence until one returns a result — is efficient at finding data. It also stacks credit charges at each step. The credits are spent even when a provider returns no data.

After Clay's March 2026 enrichment price hike, teams on Growth ($495/mo, 6,000 credits) discovered their pipelines burned through credits faster than their billing cycles. The choice became: reduce enrichment depth, buy top-up credits at $0.08+ each, or upgrade to Enterprise.

Anysite doesn't replace Clay. It replaces the expensive data providers Clay calls. You keep your Clay table, your workflows, your waterfall logic. You add Anysite as an HTTP API column. When Clay calls Anysite for a LinkedIn profile, it gets the full record — profile, headline, experience, company, social handles — for 1 credit at $0.0029.

The Real Value

Anysite isn't just another enrichment vendor. It turns any public website into a structured API. LinkedIn, company sites, Google Maps, Crunchbase, YouTube, Twitter, Instagram, Reddit — all accessible via one API key, all with the same credit model. When your Clay workflow needs a new data source next month, you don't buy another API. You use an endpoint you already have.

Three Steps to Cheaper Enrichment

Step 1: Add an HTTP API Column in Clay

In your Clay table, add a new column. Select “HTTP API” as the column type. This is Clay's built-in way to call any external API endpoint during enrichment.

Step 2: Paste Your Anysite Endpoint

Enter your Anysite endpoint URL and your API key. Map your Clay table columns (LinkedIn URL, company URL, email) to the Anysite request parameters.

Example: LinkedIn profile enrichment
URL: https://api.anysite.io/api/linkedin/user
Method: POST
Headers: access-token: YOUR_ANYSITE_API_KEY
Body: {
  "url": ""
}

Step 3: Map the Response Fields

Anysite returns a structured JSON object. Map the fields you need to your Clay columns. Each field you map comes from the same single API call — no additional credits for adding more fields.

  • first_name → First Name column
  • last_name → Last Name column
  • headline → Job Title column
  • experience[0].company → Current Company column
  • experience[0].title → Current Role column

Complete Configuration Reference

Copy these configs directly into Clay's HTTP API column configuration.

Config 1: LinkedIn Profile Enrichment

Use when: Your Clay table has a linkedin_url column.

MethodPOST
URLhttps://api.anysite.io/api/linkedin/user
Headersaccess-token: YOUR_ANYSITE_API_KEY
Body{"url": ""}
Response
{
  "urn": "urn:li:person:ABC123xyz",
  "first_name": "Jane",
  "last_name": "Doe",
  "headline": "Head of Revenue at SaaSCo",
  "location": "Austin, TX",
  "connections": 847,
  "experience": [
    {
      "title": "Head of Revenue",
      "company": "SaaSCo",
      "start_date": "2023-03",
      "end_date": null
    }
  ],
  "skills": ["Salesforce", "HubSpot"]
}

Credit cost: 1 credit per record

Config 2: Company Data from LinkedIn Company URL

Use when: Your Clay table has a company_linkedin_url column.

MethodPOST
URLhttps://api.anysite.io/api/linkedin/company
Body{"url": ""}

Credit cost: 1 credit per record

Config 3: Email Finder from LinkedIn Profile URN

Use when: You already have a LinkedIn URN from a prior profile lookup.

MethodPOST
URLhttps://api.anysite.io/api/linkedin/user/email
Body{"urn": ""}

Credit cost: 1 credit per successful lookup. No charge on null result.

Config 4: Google Maps Local Business Enrichment

Use when: Your Clay table has business names and cities.

MethodPOST
URLhttps://api.anysite.io/api/ai_based/google_maps/search
Body{"query": " "}

Credit cost: 1 credit per record

Rate Limits for Clay Batch Runs

Anysite Plan Rate limit Safe Clay parallelism
Starter60 req/minUp to 5 concurrent rows
Growth90 req/minUp to 7 concurrent rows
Scale150 req/minUp to 10 concurrent rows
Pro200 req/minUp to 15 concurrent rows

For 10,000+ row runs: Run in batches of 500–1,000 rows and space batches by a few minutes. Clay retries 429 responses automatically but excessive rate-limit errors slow the overall run.

One API Key, Every Data Source

Estimate Your Savings

If you enrich per month… Clay cost (@ 7 credits/lead) Anysite cost (@ 1 credit/record)
1,000 leads7,000 credits ≈ $560 top-up1,000 credits ≈ $49/mo Starter
5,000 leads35,000 credits ≈ $2,800 top-up5,000 credits ≈ $49/mo Starter
15,000 leads105,000 credits ≈ $8,400 top-up15,000 credits ≈ $49/mo Starter
100,000 leads700,000 credits ≈ large Enterprise100,000 credits ≈ $200/mo Growth

Estimates assume 7-credit average Clay waterfall. Actual savings depend on your waterfall configuration and Clay plan.

What You Get for $49

Clay Growth Anysite Starter
Monthly price$495$49
Credits included6,00015,000
Cost per enriched lead (full record)~$0.58 (7 credits)$0.0029 (1 credit)
LinkedIn profile2 credits1 credit (included in record)
Company data2 creditsIncluded in same call
Email finder3 creditsAvailable via /api/linkedin/user/email
Google Maps dataNot available natively1 credit
Crunchbase dataVia integration add-on20 credits
PAYG top-up rate~$0.08/credit$0.0029/credit
API accessClay-managedDirect REST API

Clay credit pricing based on publicly available Clay Growth plan pricing as of March 2026. Actual costs may vary by plan and provider selection.

What 15,000 Starter Credits Buys

The Starter plan includes 15,000 credits per billing cycle. How many records those credits cover depends on which endpoints your workflow uses:

Enrichment type Credits per record Records at $49/mo
Basic LinkedIn profile115,000
Full LinkedIn profile (with experience, education, skills)4–91,700–3,750
Email finder (successful lookup)115,000
Company data by domain115,000
Twitter profile115,000
Instagram profile115,000
Google Maps business115,000
Crunchbase record20750

Note: Failed lookups don't charge. Most common SDR workflow (LinkedIn URL → full profile) averages ~4 credits per record.

Frequently Asked Questions

Do I have to cancel Clay to use Anysite?
No. Anysite replaces the expensive third-party data providers Clay calls during enrichment — not Clay itself. Your Clay tables, workflows, and automations stay intact. You add Anysite as an HTTP API column where you currently use costly built-in enrichments.
Is the data quality the same as Clay's built-in LinkedIn enrichment?
Anysite and Clay both pull LinkedIn profile data from the same underlying source. The data you get — name, headline, experience, company, skills — is the same. The difference is the credit cost and the billing model.
Does using Anysite inside Clay violate Clay's Terms of Service?
Clay's HTTP API column is an official, documented Clay feature designed specifically for connecting external APIs. Using it to call Anysite is using Clay as intended. Review Clay's current Terms of Service for any restrictions on your specific data sources or use cases.
Can Sculptor AI auto-configure the Clay integration?
Sculptor AI (Anysite's AI Data Agent) can generate the HTTP API column configuration for common use cases including LinkedIn profile enrichment, email finding, and company data. Describe your Clay workflow and Sculptor AI produces the endpoint URL, request body, and field mapping. Available on all paid plans.
What happens if an Anysite lookup returns no data for a record?
If a profile is not found, Anysite returns a 404 with error.code: record_not_found. No credits are charged for failed lookups. Credits are charged for 200 responses — even if some fields are null.
Is Anysite GDPR-compliant?
Anysite processes publicly available data. We have data processing documentation available for enterprise customers and teams with GDPR obligations. Contact hello@anysite.io for our DPA and compliance documentation.
How long does it take to set up?
From API key to first Clay enrichment: 15-20 minutes. Sign up, copy your API key, add an HTTP API column to your Clay table, configure the endpoint, and test on one row.
Does the 7-day trial give me access to all endpoints?
Yes. The 7-day trial on the Starter plan includes 1,000 credits and full access to all Anysite endpoints — LinkedIn, company data, email finder, Twitter, Instagram, Google Maps, Crunchbase, and more.

Stop paying Clay for data you can get at 1 credit each

Starter plan: 15,000 credits, $49/month. Seven-day free trial, no credit card required. Connect to Clay via HTTP API column in under 20 minutes.